Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.
Convenience is the most important element of the mobile retail experience, whether that experience is on the mobile web or in mobile apps.
40% of Millennials said they use their smartphones to make an actual purchase vs. 65% doing so via computer.
40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store.
Looking at directions and finding restaurant information were the most popular travel-related mobile activities conducted by US LGBT mobile device users.
Just like throughout the year, mobile devices are far more useful for checking prices than charging purchases during the holidays.
Execs wanted a mix of content and information when researching via smartphone.
Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.
63% of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping.
Over seven in 10 mothers said they used Coupons I Have Clipped when at the grocery store, and more than one-third used the store’s printed flyer/coupon book.