This infographic from Scribewise illustrates the B2B technology buying cycle.
US small and medium-sized businesses were seeing more success with their website than any other channel.
The most popular video SEO tactics are tagging videos with keyword terms (73%) and annotating videos (58%).
This superb chart by distilled breaks down content according to marketing goals, from awareness to purchase.
Websites were the most uniformly employed technique, used by 85% of those polled.
Email lead capture programs were seen as effective for generating leads by just 29.7% of agency execs, while advertising was even less popular.
The most effective type of content marketing is email newsletters, cited by half of in-house marketer respondents.
SEOmoz found over two-thirds of online marketers worldwide generated short-form content assets such as blog posts, social media updates, articles and guides.
75% of journalists say they want access to video from online newsrooms.
94% of B2B marketers say their website is their top marketing tactic.