9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
Just 12% of B2B marketers described their content marketing strategy as a high-performance engine.
Social media, cited by 93%, was the top content tactic nonprofit professionals used.
Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.
This infographic from Eventility illustrates four ways you can use social media to boost attendance at your events.
B2C content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months.