Businesses consistently ranked inbound marketing channels such as blogs and social media as having costs lower than other outbound channels.
Search-engine optimization (SEO) is the digital marketing channel with the biggest impact on lead generation for both B2B and B2C companies.
This infographic from webmarketing 123 highlights relevant statistics for the state of both B2B and B2C digital marketing.
Perfomics has shared their OneSearch Synergy presentation on the cumulative and powerful effect of combining search engine advertising and search engine optimization.
WordStream created this infographic to illustrate how paid clicks are overtaking organic search results.
According to the study, the tactics that will receive the greatest increases in budget for 2012 include website optimization, social media and SEO. Conversely, the tactics receiving the lowest increases are all outbound, including print advertising, tradeshows and direct mail.
This chart by Marketing Sherpa plots the degree of difficulty vs. the effectiveness of various conversion tactics.