85% of PPC professionals will focus more on conversion rate optimization next year, compared to just 2% who will focus less on this area.
Marketing automation had the largest year-over-year growth of any area in B2B marketers’ budgets with 233%.
Organic search has not only accounted for the greatest percentage of acquired customers over the past 4 years, but it also boasts the highest CLV relative to the average.
Email (64%) is B2B marketers’ most important digital marketing activity.
For 2013, the number of marketers listing content marketing as their top priority nearly doubled, to 34.8%.
Leading the pack of customer acquisition tactics: personal relationships & networking (95%), tradeshows & industry events (89%), & in-person events (86%).
Marketers and the consumers they are trying to reach disagreed on the effectiveness of a wide variety of ad types.
Local search registration is now used by less than one in four marketers.
Leading the pack of customer acquisition tactics by SMBs are personal relationships and networking (95%) and tradeshows and industry events (89%).