Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.
For the second consecutive year, local SEOs report on-site SEO is the service most in demand from their customers.
About half of agencies believe that clients have a major talent gap when it comes to user experience, while another quarter feel that clients have a minor talent gap in this area.
This year, email tops SEO by a slim margin in the eyes of the survey respondents (email marketers who are mostly based in the UK).
While nearly three-quarters of digital brand marketers in the region invested in local marketing, just 8% were Completely Satisfied with such efforts.
Paid search continued to deliver more valuable traffic than organic search.
For all the talk about real-time insights, it turns out that very few marketers are actually looking at their data sources every day.
Of those that either currently used PPC campaigns, or planned to do so over the following year, 54% named increasing lead generation as the most important objective of their PPC strategy.
An analysis of 500 SMB AdWords accounts suggests that the average small business spends $1,200 on PPC and wastes more than one-quarter of that total.
85% of PPC professionals will focus more on conversion rate optimization next year, compared to just 2% who will focus less on this area.