Social networking accounts for almost 1 in every 5 minutes spent online, according to a recent study from comScore.
Among American respondents, a leading 68% reported visiting a search engine site at least once a week, with social networking sites (59%) and portal sites (for checking email, such as Gmail) next (50%).
40% of US social network users said a search engine is how they typically learn more about brands, products or services they are considering using or purchasing.
During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently.
Social performed 65% better than the industry overall in delivering such quality users, and 33% better than the next-best channel, portals.
The websites of physician groups or medical practices were US internet users’ most trusted sources for health care treatment information.
This graphic from comScore illustrates time spent on the Internet using a PC vs. mobile.
via marketingcharts.com Within the different site categories measured, kids and family led with a 7.87% interaction rate, followed by B2B (6.46%), games (6.21%), and entertainment (5.34%). Automotive sites fared the worst in this metric, with an interaction rate of 2.65%. Kids and family sites also saw the highest total CTR, at 0.6%, far ahead of […]