Online political ad spending has been growing rapidly, but is nonetheless expected to account for only 3% of political advertising dollars this year, per Borrell’s report, with the bulk spent on broadcast TV.
US news consumers (those who consume some type of news on a monthly basis) are most interested in national and local news (each at 57%).
FiveThirtyEight published this chart that illustrates mentions of the word Opportunity in the Democratic and Republican platforms dating to 1948.
FiveThirtyEight blog published this graphic based on a search for the terms equality, fairness, freedom and liberty in the Democratic and Republican platforms dating to 1948.
The political views of Millennials differ significantly across racial and ethnic lines.
50% of younger Millennials (ages 18 to 25) and 47% of older Millennials (26 to 33) approve of the way Obama is handling his job as president.
Millennials continue to view the Democratic Party more favorably than the Republican Party.
Not only do half of all Millennials choose not to identify with either political party, just 31% say there is a great deal of difference between the Republican and Democratic parties.
Half of Millennials (50%) now describe themselves as political independents and about three-in-ten (29%) say they are not affiliated with any religion.
From September through November, Romney was consistently the target of more negative reactions than was Obama.