Facebook may be just the place for candidates to connect with Millennials, based on recent research by GfK for Harvard University Institute of Politics.
Some 51% of American adults say they have less trust in major corporations than they did a few years ago, while just 8% have more trust.
Social sharing via mobile devices continues to the rise, with sharing from smartphones and tablets in Q2 growing by 19% from Q1.
Online political ad spending has been growing rapidly, but is nonetheless expected to account for only 3% of political advertising dollars this year, per Borrell’s report, with the bulk spent on broadcast TV.
US news consumers (those who consume some type of news on a monthly basis) are most interested in national and local news (each at 57%).
FiveThirtyEight published this chart that illustrates mentions of the word Opportunity in the Democratic and Republican platforms dating to 1948.
FiveThirtyEight blog published this graphic based on a search for the terms equality, fairness, freedom and liberty in the Democratic and Republican platforms dating to 1948.
The political views of Millennials differ significantly across racial and ethnic lines.
50% of younger Millennials (ages 18 to 25) and 47% of older Millennials (26 to 33) approve of the way Obama is handling his job as president.
Millennials continue to view the Democratic Party more favorably than the Republican Party.