Desktop video ads have made up the bulk of each campaign’s approach. Local campaigns concentrated on this format the most since the beginning of 2015.
95 percent of all Americans consider incivility a problem. Seventy percent consider it a crisis, which is up from 65 percent in 2014.
Fox News viewers scored the lowest of over 30 popular news sources (though Fox viewers did at least score better than those saying they didn’t follow the news).
TV news and TV debates are still the primary ways in which US internet users research and learn about political candidates prior to elections.
More than half of US likely voters who use digital video to learn about political candidates are Millennials.
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
69% of US internet users find TV news to be the most effective political marketing channel.
Facebook is the place to reach millennials of all political persuasions.
Facebook may be just the place for candidates to connect with Millennials, based on recent research by GfK for Harvard University Institute of Politics.
Some 51% of American adults say they have less trust in major corporations than they did a few years ago, while just 8% have more trust.