Much of the referral traffic to news articles about US presidential candidates is internal.
The presidential campaigns have had the most variation in ads served.
Desktop video ads have made up the bulk of each campaign’s approach. Local campaigns concentrated on this format the most since the beginning of 2015.
95 percent of all Americans consider incivility a problem. Seventy percent consider it a crisis, which is up from 65 percent in 2014.
Fox News viewers scored the lowest of over 30 popular news sources (though Fox viewers did at least score better than those saying they didn’t follow the news).
TV news and TV debates are still the primary ways in which US internet users research and learn about political candidates prior to elections.
More than half of US likely voters who use digital video to learn about political candidates are Millennials.
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
69% of US internet users find TV news to be the most effective political marketing channel.
Facebook is the place to reach millennials of all political persuasions.