Google took the lead over Facebook last year in referrals to media sites. An analysis from the firm delves into the major referrers by article category, finding that Google search is a bigger referrer than Facebook for most.
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
Globally, the number of internet users who use ad blocking software grew by 41% year-over-year in Q2 and reached 198 million in June,
Roughly two-in-three Twitter news users (67%) report regularly seeing at least six of the 11 news topics asked about, compared with 57% of Facebook news users.
Nearly half of US voters in the 2014 midterm elections from five swing states took some sort of action after viewing a online political ad.
Facebook may be just the place for candidates to connect with Millennials, based on recent research by GfK for Harvard University Institute of Politics.
Finance, family and food domains were the most susceptible to bots, with respective traffic rates coming in at 22%, 18% and 16%.
Just 1 in 10 American adults rate the honesty and ethical standards of advertising practitioners as being very high or high.
Business and Finance content sees above-average sharing on desktops (+24%).