Posts Tagged ‘Political Advertising’
US Digital Political Ad Spending, 2016-2020
Digital political ad spending is expected to surge from $388.9 million last year to $954.8 million this year.
Read MoreUS Digital Political Ad Spending Share
Google and Facebook already control 60.8% of the total US digital ad market.
Read MoreMillennials' Attitides Toward Social Media Political Advertising [CHART]
Sixty-three percent of Millennials have a negative attitude toward social media political advertising, according to a survey by Sling TV and Telaria.
Read MorePolitical Ad Spending By Media, 2020 [CHART]
Of the $6 billion in political campaign spending this cycle, Kantar expects 20%, or $1.2 billion, to go to digital. TV still wins the lion’s share of campaign budgets, with almost three-quarters of the total split between broadcast and cable TV.
Read MorePolitical Ad Spending, 2014-2020 [CHART]
Growth in political ad spending is expected to slow dramatically during the 2019-2020 election cycle, according to Kantar Media, which predicts political campaigns for US federal office will spend $6 billion on paid media placements this year. But a greater share than ever will be directed toward digital channels.
Read MoreUS Political Ad Spending Allocations, 2012 vs 2016 [CHART]
Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.
Read MoreAttitudes Toward Political TV & Online Ads [CHART]
The presidential campaigns have had the most variation in ads served.
Read MorePolitical Ad Impressions By Device & Campaign Type [CHART]
Desktop video ads have made up the bulk of each campaign’s approach. Local campaigns concentrated on this format the most since the beginning of 2015.
Read MoreUS Political Ad Spending By Format, 2008-2016 [TABLE]
While TV is still the dominant destination for political ad spend, spending on digital channels, is increasing the fastest year over year.
Read MoreMillennials Are Most Influenced Generation By Political Ads Of All Stripes
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
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