More than one-third (35%) of LinkedIn members around the world listen to podcasts, and fewer than 1 in 10 (8%) don’t know what a podcast is, according to results from a LinkedIn survey of more than 2,500 members.
For the time being, the most common use cases for Smart Speakers among households owning these devices are general questions, weather and streaming music.
Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month.
LGBT websites and blogs are popular among respondents aged 18-34, with almost three-quarters having visited one during the 7 days prior to the survey.
White papers top the list, with 49% of respondents claiming to have used them to evaluate a tech purchase in the prior 6 months.
Escapism (39%), social (23%), and shopping (12%) were the most popular functions among mothers glued to their mobiles.
Mothers’ phones are always at hand while shopping in stores, watching TV, in the car, in bed and in the kitchen.
eMarketer estimates that 1.7 billion people around the world will access the internet via a mobile device in 2013.
The most effective type of content marketing is email newsletters, cited by half of in-house marketer respondents.