This infographic from Scribewise illustrates the B2B technology buying cycle.
Podcast audiences continue to grow, and there are signs that advertisers are warming to their receptive audiences.
Millennials aged 18-34 used their smartphone to access both apps and the web for 78 billion minutes in the average week.
The top content formats produced by content marketers in the US are research/original data, infographics and product reviews.
Listeners make their decisions to commit to a podcast in those crucial opening moments. A mediocre episode with a good intro will almost always perform better than a great episode with a poor intro.
There is a sharp drop off in newscast listening when a cast exceeds five minutes.
Traditional, unsexy articles are still the most popular format for news content. Nearly six in 10 internet users said they had read an article in the past week.
According to Bridge Ratings, US podcast ad spending will reach $167 million in 2016.
A quarter of US podcast listeners abandoned podcasts that ran 45 to 60 minutes, though a lower 15% of respondents abandoned podcasts longer than 1 hour.
Most internet users are familiar with podcasts, but have either not listened to them within the past six months or have never listened to them.