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You are here: Home / Archives for Podcast Marketing

Podcast Listeners On LinkedIn By Age [CHART]

Podcast Listeners On LinkedIn By Age [CHART]

More than one-third (35%) of LinkedIn members around the world listen to podcasts, and fewer than 1 in 10 (8%) don’t know what a podcast is, according to results from a LinkedIn survey of more than 2,500 members.

February 14, 2018 By David Erickson
Filed Under: B2B Marketing, Baby Boomers, Consumer Behavior, Content Marketing, Generation X, Generations, Millennials, Online Behavior, Social Media Marketing Tagged With: Chart, LinkedIn, Podcast Marketing, Podcasting, Podcasts, Statistics

B2B Technology Buying Cycle [INFOGRAPHIC]

B2B Technology Buying Cycle [INFOGRAPHIC]

This infographic from Scribewise illustrates the B2B technology buying cycle. 

December 10, 2017 By David Erickson
Filed Under: B2B Marketing, Consumer Behavior, Content Marketing, Online Behavior, Social Media Marketing Tagged With: Case Study Marketing, eBook Marketing, Expert Positioning, Facebook, Infographic, Infographic Marketing, Instagram, Lead Generation, LinkedIn, Newsletter Marketing, Podcast Marketing, Podcasting, Press Releases, Public Relations, Spam, Statistics, Trust, Twitter, White Paper Marketing

Why People Want Smart Speakers [INFOGRAPHIC]

Why People Want Smart Speakers [INFOGRAPHIC]

NPR commissioned research to find out why people want smart speakers. Music was unsurprisingly at the top of the reasons why they use these devices.

October 2, 2017 By David Erickson
Filed Under: Consumer Behavior, Online Behavior, Public Opinion Tagged With: Amazon, Amazon Alexa, Amazon Echo, Audio Marketing, Consumer Attitudes, Google, Google Home, Infographic, Media Consumption, Media Marketing, Music Marketing, NPR, Podcast Marketing, Smart Speakers, Statistics

2016 Podcast Listener Report [VIDEO]

2016 Podcast Listener Report [VIDEO]

The 2016 Podcast Consumer report contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital.

June 4, 2016 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Demographics, Generations, Mobile Marketing, Online Behavior, Social Media Marketing Tagged With: Audio Marketing, Mobile Behavior, Podcast Marketing, Podcasting, Presentation, Statistics, Video

Top Activities Of Podcast Listeners [TABLE]

Top Activities Of Podcast Listeners [TABLE]

Podcast listeners are adventurous, and they love the great outdoors. Hiking-, backpacking- and camping-related content will grab their attention.

May 31, 2016 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Demographics, Generation X, Generations, Millennials, Mobile Marketing, Online Behavior, Photo Marketing Tagged With: Audio Marketing, Education Level, Health & Fitness Marketing, Household Income, Media Consumption, Podcast Marketing, Podcasting, Sports Marketing, Statistics, Table

Audio Media Consumption Behavior [WEBINAR]

Audio Media Consumption Behavior [WEBINAR]

Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.

March 21, 2016 By David Erickson
Filed Under: Baby Boomers, Blog Marketing, Consumer Behavior, Content Marketing, Generation V, Generation X, Generations, Millennials, Mobile Marketing, Online Behavior, Social Media Marketing, Technographics, Video Marketing Tagged With: 8Tracks, AccuRadio, AM Radio, Amazon Music, Amazon Prime, Apple Music, Audio Marketing, Automotive Marketing, Blogging, CD Players, Connected Cars, Deezer, Digital Music, Edison Research, Facebook, FM Radio, Gender, Google, Google Play, Hulu, iHeart Radio, Instagram, iTunes, Kik, LinkedIn, Media Consumption, Men, Mobile Behavior, MP3 Players, Music Discovery, Music Marketing, Music Television, Netflix, NextRadio, Online Radio, Outdoor Advertising, Pandora, Pinterest, Pocasting, Podcast Marketing, Podcasting, Radio, Radio Marketing, Radio.com, Report, Rhapsody, Satellite Radio, SiriusXM, Slacker, Smart Phones, Snapchat, Spotify, Statistics, Stitcher, Streaming Video, Tablets, Television, Tidal, Tinder, Tumblr, Tunein, Tunein Radio, Twitter, Vine, Whatsapp, Women, Word Of Mouth, YouTube

B2B Marketers’ Most Effective Lead Generation Tactics, August 2014 [CHART]

B2B Marketers’ Most Effective Lead Generation Tactics, August 2014 [CHART]

Email remains the most popular lead generation channel with 87% of survey respondents planning its use this year.

September 19, 2014 By David Erickson
Filed Under: Advertising, B2B Marketing, Content Marketing, Email Marketing, Event Marketing, Search Engine Marketing, Social Media Marketing, Video Marketing Tagged With: Chart, Direct Marketing, Display Advertising, Internet Advertising, Online Advertising, Podcast Marketing, Podcasting, Referral Marketing, Search Engine Optimization, Statistics, Telemarketing, Webinar Marketing, White Paper Marketing

Radio Listening Platforms, 2013 vs 2014 [CHART]

Radio Listening Platforms, 2013 vs 2014 [CHART]

Almost one-fifth of weekly radio usage in the US and Canada now occurs on digital sources.

April 24, 2014 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Mobile Marketing, Online Behavior Tagged With: AM Radio, Chart, Computers, FM Radio, Media Consumption, Mobile Behavior, Podcast Marketing, Radio, Statistics

US Mothers’ Smart Phone Activities, 2011 & 2013 [TABLE]

US Mothers’ Smart Phone Activities, 2011 & 2013 [TABLE]

Escapism (39%), social (23%), and shopping (12%) were the most popular functions among mothers glued to their mobiles.

December 19, 2013 By David Erickson
Filed Under: Consumer Behavior, Demographics, eCommerce, Generation X, Generations, Local Internet Marketing, Millennials, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Technographics, Video Marketing Tagged With: Bank Marketing, eBanking, Financial Services Marketing, Gaming, Gender, Health Care Marketing, Hospitality Marketing, Maps, mCommerce, Media Consumption, Mobile Apps, Mobile Banking, Mobile Behavior, Mobile Gaming, Mobile Shopping, Mobile Social, Mobile Video, Mothers, Music Marketing, Parenthood, Photo Sharing, Podcast Marketing, Podcasts, Productivity, Shopping, Sports Marketing, Statistics, Table, Travel Marketing, Video Games, Visual Communications, Women

Media Consumption Of LGBT Americans, June 2013 [TABLE]

Media Consumption Of LGBT Americans, June 2013 [TABLE]

The most common activity among the men and women polled was visiting LGBT sites and blogs, at 67% of gays and 58% of lesbians.

September 19, 2013 By David Erickson
Filed Under: Blog Marketing, Consumer Behavior, Content Marketing, Demographics, Email Marketing, Mobile Marketing, Online Behavior, Video Marketing Tagged With: Blogging, Cable Television, Email Newsletters, Gay Marketing, Lesbian Marketing, LGBT Marketing, Magazines, Media Consumption, Mobile Apps, Mobile Behavior, Newspapers, Podcast Marketing, Radio, Statistics, Streaming Video, Table, Television

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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