![2016 Podcast Listener Report [VIDEO]](http://trends.e-strategyblog.com/wp-content/uploads/2016/06/2016-podcast-listener-report-vid-150x150.jpg)
The 2016 Podcast Consumer report contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital.
Top Activities Of Podcast Listeners [TABLE]
![Top Activities Of Podcast Listeners [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2016/06/podcast-activites-150x150.jpg)
Podcast listeners are adventurous, and they love the great outdoors. Hiking-, backpacking- and camping-related content will grab their attention.
Audio Media Consumption Behavior [WEBINAR]
![Audio Media Consumption Behavior [WEBINAR]](http://trends.e-strategyblog.com/wp-content/uploads/2016/03/audio-media-consumption-behavior-150x150.jpg)
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
B2B Marketers’ Most Effective Lead Generation Tactics, August 2014 [CHART]
![B2B Marketers’ Most Effective Lead Generation Tactics, August 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/09/ChiefMarketer-Most-Effective-B2B-Lead-Gen-Tactics-Aug2014-150x150.png)
Email remains the most popular lead generation channel with 87% of survey respondents planning its use this year.
Radio Listening Platforms, 2013 vs 2014 [CHART]
![Radio Listening Platforms, 2013 vs 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/04/JacobsMedia-Radio-Listening-Platforms-2014-v-2013-Apr2014-150x150.png)
Almost one-fifth of weekly radio usage in the US and Canada now occurs on digital sources.
US Mothers’ Smart Phone Activities, 2011 & 2013 [TABLE]
![US Mothers’ Smart Phone Activities, 2011 & 2013 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2013/12/164438-150x150.gif)
Escapism (39%), social (23%), and shopping (12%) were the most popular functions among mothers glued to their mobiles.
Media Consumption Of LGBT Americans, June 2013 [TABLE]
![Media Consumption Of LGBT Americans, June 2013 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2013/09/162962-150x150.gif)
The most common activity among the men and women polled was visiting LGBT sites and blogs, at 67% of gays and 58% of lesbians.
Global Online Entertainment Activities By Device, Q1 2013 [TABLE]
![Global Online Entertainment Activities By Device, Q1 2013 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2013/07/158378-150x150.gif)
Watching a video clip was the most popular activity, followed by checking for information on music, leisure or entertainment, and then playing an online game.
Online Media Consumption Of CEOs, April 2013 [CHART]
![Online Media Consumption Of CEOs, April 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/04/CEO.com-CEOs-and-Online-Media-Consumption-Apr2013-150x150.png)
3 in 4 CEOs aged under 50 say they “mostly consume information online,” and close to 2 in 3 aged over 50 agree.
Marketing Strategies That Are Falling Out Of Favor In 2013 [CHART]
![Marketing Strategies That Are Falling Out Of Favor In 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/02/151803-150x150.gif)
About three in 10 marketers expect their organizations to decrease attention paid to newspapers and consumer magazines in 2013.