![Podcast Ad Spending [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/podcast-ad-spending-150x150.png)
This infograpic by eMarketer breaks down the degree to which marketers are spending on podcast advertising.
Podcast Listeners By Location [INFOGRAPHIC]
![Podcast Listeners By Location [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/06/podcast-listeners-by-location-150x150.png)
This infograpic by eMarketer breaks down where people listen to podcasts.
Media Engagement Activities [CHART]
![Media Engagement Activities [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/05/Media-Engagement-Activities-150x150.png)
The majority of adults in the US engage with a variety of media on a regular basis, ranging from watching shows and episodes to listening to music, checking social media and watching short videos.
Podcast Listeners On LinkedIn By Age [CHART]
![Podcast Listeners On LinkedIn By Age [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/Podcast-Listeners-on-LinkedIn-By-Age-150x150.png)
More than one-third (35%) of LinkedIn members around the world listen to podcasts, and fewer than 1 in 10 (8%) don’t know what a podcast is, according to results from a LinkedIn survey of more than 2,500 members.
B2B Technology Buying Cycle [INFOGRAPHIC]
![B2B Technology Buying Cycle [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2017/12/B2B-Technology-Buying-Cycle-1-150x150.png)
This infographic from Scribewise illustrates the B2B technology buying cycle.
Why People Want Smart Speakers [INFOGRAPHIC]
![Why People Want Smart Speakers [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2017/09/why-people-want-smart-speakers-150x150.jpg)
NPR commissioned research to find out why people want smart speakers. Music was unsurprisingly at the top of the reasons why they use these devices.
2016 Podcast Listener Report [VIDEO]
![2016 Podcast Listener Report [VIDEO]](http://trends.e-strategyblog.com/wp-content/uploads/2016/06/2016-podcast-listener-report-vid-150x150.jpg)
The 2016 Podcast Consumer report contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital.
Top Activities Of Podcast Listeners [TABLE]
![Top Activities Of Podcast Listeners [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2016/06/podcast-activites-150x150.jpg)
Podcast listeners are adventurous, and they love the great outdoors. Hiking-, backpacking- and camping-related content will grab their attention.
Audio Media Consumption Behavior [WEBINAR]
![Audio Media Consumption Behavior [WEBINAR]](http://trends.e-strategyblog.com/wp-content/uploads/2016/03/audio-media-consumption-behavior-150x150.jpg)
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
B2B Marketers’ Most Effective Lead Generation Tactics, August 2014 [CHART]
![B2B Marketers’ Most Effective Lead Generation Tactics, August 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/09/ChiefMarketer-Most-Effective-B2B-Lead-Gen-Tactics-Aug2014-150x150.png)
Email remains the most popular lead generation channel with 87% of survey respondents planning its use this year.