The 2016 Podcast Consumer report contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital.
Podcast listeners are adventurous, and they love the great outdoors. Hiking-, backpacking- and camping-related content will grab their attention.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Email remains the most popular lead generation channel with 87% of survey respondents planning its use this year.
Almost one-fifth of weekly radio usage in the US and Canada now occurs on digital sources.
Escapism (39%), social (23%), and shopping (12%) were the most popular functions among mothers glued to their mobiles.
The most common activity among the men and women polled was visiting LGBT sites and blogs, at 67% of gays and 58% of lesbians.
Watching a video clip was the most popular activity, followed by checking for information on music, leisure or entertainment, and then playing an online game.
3 in 4 CEOs aged under 50 say they “mostly consume information online,” and close to 2 in 3 aged over 50 agree.
About three in 10 marketers expect their organizations to decrease attention paid to newspapers and consumer magazines in 2013.