![Podcast Listeners On LinkedIn By Age [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/Podcast-Listeners-on-LinkedIn-By-Age-150x150.png)
More than one-third (35%) of LinkedIn members around the world listen to podcasts, and fewer than 1 in 10 (8%) don’t know what a podcast is, according to results from a LinkedIn survey of more than 2,500 members.
B2B Technology Buying Cycle [INFOGRAPHIC]
![B2B Technology Buying Cycle [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2017/12/B2B-Technology-Buying-Cycle-1-150x150.png)
This infographic from Scribewise illustrates the B2B technology buying cycle.
Why People Want Smart Speakers [INFOGRAPHIC]
![Why People Want Smart Speakers [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2017/09/why-people-want-smart-speakers-150x150.jpg)
NPR commissioned research to find out why people want smart speakers. Music was unsurprisingly at the top of the reasons why they use these devices.
2016 Podcast Listener Report [VIDEO]
![2016 Podcast Listener Report [VIDEO]](http://trends.e-strategyblog.com/wp-content/uploads/2016/06/2016-podcast-listener-report-vid-150x150.jpg)
The 2016 Podcast Consumer report contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital.
Top Activities Of Podcast Listeners [TABLE]
![Top Activities Of Podcast Listeners [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2016/06/podcast-activites-150x150.jpg)
Podcast listeners are adventurous, and they love the great outdoors. Hiking-, backpacking- and camping-related content will grab their attention.
Audio Media Consumption Behavior [WEBINAR]
![Audio Media Consumption Behavior [WEBINAR]](http://trends.e-strategyblog.com/wp-content/uploads/2016/03/audio-media-consumption-behavior-150x150.jpg)
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
B2B Marketers’ Most Effective Lead Generation Tactics, August 2014 [CHART]
![B2B Marketers’ Most Effective Lead Generation Tactics, August 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/09/ChiefMarketer-Most-Effective-B2B-Lead-Gen-Tactics-Aug2014-150x150.png)
Email remains the most popular lead generation channel with 87% of survey respondents planning its use this year.
Radio Listening Platforms, 2013 vs 2014 [CHART]
![Radio Listening Platforms, 2013 vs 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/04/JacobsMedia-Radio-Listening-Platforms-2014-v-2013-Apr2014-150x150.png)
Almost one-fifth of weekly radio usage in the US and Canada now occurs on digital sources.
US Mothers’ Smart Phone Activities, 2011 & 2013 [TABLE]
![US Mothers’ Smart Phone Activities, 2011 & 2013 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2013/12/164438-150x150.gif)
Escapism (39%), social (23%), and shopping (12%) were the most popular functions among mothers glued to their mobiles.
Media Consumption Of LGBT Americans, June 2013 [TABLE]
![Media Consumption Of LGBT Americans, June 2013 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2013/09/162962-150x150.gif)
The most common activity among the men and women polled was visiting LGBT sites and blogs, at 67% of gays and 58% of lesbians.