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Podcast Advertising

Most Annoying Online Ads [CHART]

Chart: Most Annoying Online Ads

More people than ever in the US are spending time with digital audio, leading to growing advertising opportunities. To properly communicate with audiences, advertisers should make sure the right creatives are used with the right audio formats.

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US Podcast Revenues, 2015-2021 [CHART]

Chart: US Podcast Revenues

The podcasting industry continues to explode with potential for advertisers, and the numbers show it: Marketers spent $479 million on podcast ads in 2018, and podcast advertising revenues are projected to surpass $1 billion by 2021, according to figures from the Interactive Advertising Bureau (IAB) and PwC.

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Programmatic Advertising Channels [CHART]

Chart: Programmatic Advertising Channels

Compared with other ad formats sold through automation, programmatic audio has been slow to catch on. A host of factors have held back programmatic audio, some associated with audience and spending patterns, but many tied to technical issues.

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