College Students’ Back-To-School Purchase Influencers, August 2014 [CHART]

Chart - College Students’ Back-To-School Purchase Influencers

Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.

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Influence Of Social Networks On Purchase Path By Funnel Position [VIDEO]

Influence Of Social Networks On Purchase Path By Funnel Position [VIDEO]

YouTube is strongest at both introducing new products and helping to close the sale in the last stage.

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Types Of Influences During Customer Journey [INFOGRAPHIC]

Infographic - Types Of Influences During Customer Journey

According to Google, YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones.

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Social Media Channels Used By Millionaire Investors, July 2014 [CHART]

Chart - Social Media Channels Used By Millionaire Investors

Roughly three-quarters of Millionaire investors (with $1-5 million in net worth, not including primary residence) report using social media platforms, with Facebook (57%) the most commonly-used.

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Customer Satisfaction With Social Networking Sites, 2013 vs 2014 [CHART]

Chart - Customer Satisfaction With Social Networking Sites

Customer satisfaction with social media websites improved by 3 points year-over-year to an average score of 71 on the ACSI’s 100-point scale.

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