Young Millennials’ Social Media Use, March 2015 [CHART]

Chart - Young Millennials

Some 73% of Americans aged 12 and older use a social networking site or service, up from 67% last year.

Best Social Channels For Distributing B2B Content, August 2014 [TABLE]

Table - Best Social Channels For Distributing B2B Content

Fully 94% of business-to-business (B2B) marketers in North America said they used LinkedIn to distribute content.

Amount Millennials Spend Via Social Commerce, Fall 2014 [CHART]

Chart - Amount Millennials Spend Via Social Commerce

Nearly three-quarters of Millennials spent $49 or less when buying something via Twitter, compared with 54% who said the same about Facebook.

Why Millennials Follow Brands On Facebook, Twitter or Pinterest, Fall 2014 [TABLE]

Table - Why Millennials Follow Brands On Facebook, Twitter or Pinterest

US Millennials were most likely to follow a brand or company on Twitter to get a coupon or discount, cited by 85%.