eMarketer forecasts that by 2019, males will barely crack 20% share of Pinterest’s US audience.
Pinterest’s US user base will reach 47.1 million in 2015, up 11.4% year over year.
Some 73% of Americans aged 12 and older use a social networking site or service, up from 67% last year.
Research supports the idea that consumers are interested in interacting with travel brands via Facebook.
More than one-quarter of US social network users and 18.1% of internet users will use Pinterest on a monthly basis this year.
Pinterest’s US users will reach 47.1 million in 2015, up 11.4% year over year.
US B2B marketers turned to LinkedIn for marketing news far more frequently than other social media sites.
Fully 94% of business-to-business (B2B) marketers in North America said they used LinkedIn to distribute content.
Facebook accounted for 85% of mobile sharing activity among US internet users in Q4 2014, according to ShareThis, up 51% year over year.
Despite rumors popping up every so often that some people may be cutting back on Facebook usage, the social network reigns supreme.