Roughly three-in-ten online Americans (31%) use Pinterest, identical to the 31% who used the platform in 2015.
Facebook continues to be America’s most popular social networking platform by a substantial margin: Nearly eight-in-ten online Americans (79%) now use Facebook.
About one-third of US online shoppers say that social networking sites influence their purchasing decisions.
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.
Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [PDF] from Edison Research and Triton Digital.
Nearly all social media marketers worldwide believe Facebook produces the best ROI and is essential to social media marketing success.
This infographic from Quick Sprout illustrates some of the elements that go into creating create posts for YouTube, Facebook, Twitter, Pinterest, and Google+.
Facebook narrowly edges Twitter as the social platform that users believe is best for keeping up to date with news, sports or politics.
This year, for the first time, more than half of the US population will use Facebook.