Paid advertising on social media properties is delivering a solid return on investment, according to marketers.
Instagram continues to be at the top of the heap when it comes to teens’ most important social networks.
Several fast-growing social media services began offering themselves as platforms for advertisers this year.
May 2015 polling by Fluent among college students ages 17 to 25 found that the vast majority kept their social media activities limited to less than six hours daily.
Facebook remains the most popular social platform, used by 72% of connected adults.
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.
In Q1 2015, Pinterest accounted for the second-highest share of social media-driven site visits in North America, at 19.0%.
There will be 47.1 million US Pinterest users of all ages this year, representing 26.1% of social networkers.
B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%).
This infograph by PointRoll illustrates the history of online advertising.