Pinterest

e-Strategy Trends’ continually updated collection of Pinterest trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Social Channels That Have A Significant Influence On Shopping [TABLE]

Table: Social Channels That Influence Shopping

When the first wave of social commerce arrived—mostly reproducing ecommerce catalogs on Facebook—critics predicted it would fail because users didn’t want to shop where they socialized. More than half a decade later, most social media users still don’t turn to social platforms to make direct buys. Now it’s all about influence, social ads and a multi-channel path to purchase.

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Top Social Video Platforms [VIDEO]

Chart: Top Social Video Platforms

New research from artificial intelligence-powered video creation service Wibbitz provides some insight into which social media platforms video advertisers should be paying attention to—and it’s pretty much what you would expect.

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