B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%).
This infograph by PointRoll illustrates the history of online advertising.
Nearly nine in 10 US advertising executives polled said they planned to run a video ad campaign on Facebook in the coming year—the highest response rate out of all networks.
This year, 95.0% of 18-to-24-year-old internet users in the US will log on to a social network via any device at least once per month.
57% of US millennials checked Facebook at least once a day to get news and information.
This infographic by NowSourcing illustrates the countless ways that social media can be used in business-to-business communications.
Facebook was the most popular social network for job searching, followed by Twitter and LinkedIn.
eMarketer forecasts that by 2019, males will barely crack 20% share of Pinterest’s US audience.
Pinterest’s US user base will reach 47.1 million in 2015, up 11.4% year over year.
Some 73% of Americans aged 12 and older use a social networking site or service, up from 67% last year.