Facebook remains the most popular social platform, used by 72% of connected adults.
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.
In Q1 2015, Pinterest accounted for the second-highest share of social media-driven site visits in North America, at 19.0%.
There will be 47.1 million US Pinterest users of all ages this year, representing 26.1% of social networkers.
B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%).
This infograph by PointRoll illustrates the history of online advertising.
Nearly nine in 10 US advertising executives polled said they planned to run a video ad campaign on Facebook in the coming year—the highest response rate out of all networks.
This year, 95.0% of 18-to-24-year-old internet users in the US will log on to a social network via any device at least once per month.
57% of US millennials checked Facebook at least once a day to get news and information.
This infographic by NowSourcing illustrates the countless ways that social media can be used in business-to-business communications.