Pinterest

e-Strategy Trends’ continually updated collection of Pinterest trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Fortune 500 Social Media Use By Platform, 2016-2018 [TABLE]

Table: Fortune 500 Social Media Use By Platform, 2016-2018

Facebook had a tumultuous 2018. The #DeleteFacebook movement gained traction after the platform fell victim to several scandals. However, social media activists are not representative of the general population, as evidenced by Facebook’s continued audience growth. Facebook has also gotten called into multiple congressional hearings for how it handled its user data. But advertisers aren’t…

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Social Channels That Have A Significant Influence On Shopping [TABLE]

Table: Social Channels That Influence Shopping

When the first wave of social commerce arrived—mostly reproducing ecommerce catalogs on Facebook—critics predicted it would fail because users didn’t want to shop where they socialized. More than half a decade later, most social media users still don’t turn to social platforms to make direct buys. Now it’s all about influence, social ads and a multi-channel path to purchase.

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