Amazon’s US advertising revenue was expected to reach $1.65 billion in 2017 before almost doubling to $3.2 billion by 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter, combined. New survey results demonstrate that B2C marketers are taking note of Amazon’s potential in the advertising business, and that a sizable share are already advertising with the eCommerce giant.
More respondents turn to Google (85%) than to Amazon (72%) to help them find product ideas and information before making a purchase.
Nearly half of US teens say they prefer Snapchat over other social media sites, including Instagram, Twitter and Facebook.
This infographic from Curalate illustrates how social content is the new storefront, based on its 2017 consumer survey.
Despite potential financial restrictions, marketing remains a priority for small business decision-makers.
Influencer-focused content marketing company Collective Bias polled its stable of largely female influencers to get a sense of their preferred social networks.
B2B marketers appear to be relying on a few key social media channels, with LinkedIn (89%), Twitter (86%) and Facebook (82%) closely bunched at the top.
Flipboard is becoming one of the biggest drivers of traffic to news stories on mobile.
This infographic isn’t backed by any research but strikes me as true, based on how people use the differnet channels.
Google search ranking factors no longer apply universally but must be analyzed on an industry-specific basis.