When the first wave of social commerce arrived—mostly reproducing ecommerce catalogs on Facebook—critics predicted it would fail because users didn’t want to shop where they socialized. More than half a decade later, most social media users still don’t turn to social platforms to make direct buys. Now it’s all about influence, social ads and a multi-channel path to purchase.
The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.
This infographic from X-Cart illustrates the many ways in which Instagram is exerting its influence as a social media channel.
This inforgaphic from Promo illustrates what, where and why people share content on social media.
About 7 in 10 American adults report being online ‘almost constantly’ (26%) or ‘several times a day’ (43%), according to recent data from the Pew Research Center. Many of those are likely spending their online time visiting social media platforms.
Millennials had higher incidences of being inspired by Instagram to make a purchase, though buying spurred by Snapchat was more evenly distributed by age.
This infographic from Growista illustrates some tricks and tactics to create more compelling and shareable infographics.
This infographic by Izea illustrates influencer marketing tools and provides tips on how to use them.
This infographic recommends four steps brands should take to reassess their digital marketing during their digital spring cleaning.
New research from artificial intelligence-powered video creation service Wibbitz provides some insight into which social media platforms video advertisers should be paying attention to—and it’s pretty much what you would expect.