![Mobile Users’ In-Store Activities, February 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/03/GfK-Mobile-Phone-Users-Regular-In-Store-Activities-Feb2015-150x150.png)
40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store.
US Pinterest User Metrics By Gender, 2013-2019 [TABLE]
![US Pinterest User Metrics By Gender, 2013-2019 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2015/02/184647-150x150.gif)
More than one-quarter of US social network users and 18.1% of internet users will use Pinterest on a monthly basis this year.
US Pinterest Users & Penetration, 2013-2019 [TABLE]
![US Pinterest Users & Penetration, 2013-2019 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2015/02/184629-150x150.gif)
Pinterest’s US users will reach 47.1 million in 2015, up 11.4% year over year.
Social Channels B2B Marketers Use For Professional News, August 2014 [CHART]
![Social Channels B2B Marketers Use For Professional News, August 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/02/181527-150x150.gif)
US B2B marketers turned to LinkedIn for marketing news far more frequently than other social media sites.
Best Social Channels For Distributing B2B Content, August 2014 [TABLE]
![Best Social Channels For Distributing B2B Content, August 2014 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2015/02/180361-150x150.gif)
Fully 94% of business-to-business (B2B) marketers in North America said they used LinkedIn to distribute content.
Nonprofit Communications Trends [INFOGRAPHIC]
![Nonprofit Communications Trends [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2015/02/nonprofit-communications-trends-150x150.jpg)
This infographic highlights the 2015 Nonprofit Communications Trend Report, based on an online survey of 1,535 nonprofits in the U.S. and Canada.
Top Ways People Would Use Wearables, December 2014 [CHART]
![Top Ways People Would Use Wearables, December 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/02/184413-150x150.gif)
Among the 67.7% of US smartphone owners who didn’t own a wearable, smart wristbands such as Fitbit and Jawbone were of the most interest, cited by 39.4%.
Pinterest Demographics, September 2014 [CHART]
![Pinterest Demographics, September 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/01/184050-150x150.gif)
Females likely accounted for a lot of Promoted Pin interaction.
Social Media Users By Network & Age, November 2014 [TABLE]
![Social Media Users By Network & Age, November 2014 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2015/01/181910-150x150.gif)
18-to-29-year-old US internet users were more likely than any other age group to use Instagram.
Social Networks People Use, 2012-2014 [TABLE]
![Social Networks People Use, 2012-2014 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2015/01/183694-150x150.gif)
The percentage of US social users who used Instagram rose from 24% to 32% between 2013 and 2014.
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