B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%).
This year, 95.0% of 18-to-24-year-old internet users in the US will log on to a social network via any device at least once per month.
Instagram presents brands with an audience that’s enthusiastic about engagement.
Brand Adoption of Instagram: Just 23% of US brands had an account on Instagram.
Algorithm changes enacted by Facebook in Q1 led to interaction rate declines across most post types.
eMarketer forecasts that by 2019, males will barely crack 20% share of Pinterest’s US audience.
Pinterest’s US user base will reach 47.1 million in 2015, up 11.4% year over year.
Videos are a particularly challenging content type to create, although respondents also see value in them.
Some 73% of Americans aged 12 and older use a social networking site or service, up from 67% last year.
Instagram’s monthly user base in the US grew by almost 60% last year, a faster-than-expected rate of growth that propelled it to more than 64 million users.