Mobile spending levels were roughly similar across industries, with virtually all sectors committing about one-third of spending to the mobile channel, but there were variations by industry.
US advertisers will collectively spend upward of $50 billion on digital advertising in 2014.
1 in 5 American adults believe that the reputation of corporate America has improved over the past year.
Video advertising platform Videology reported that its consumer goods clients in the US were ahead of other verticals in Q4 2013 in serving digital video ads.
Mobile ads that integrated interactive and animated features saw click-through rates (CTRs) multiple times higher than standard banner ads last year across a variety of verticals.
The vast majority of mobile phone and tablet owners have purchased products and services on their devices.
Casual dining tops the list this year, taking the top spot from Appliances.
Spending by some verticals—including travel and retail—skewed much more heavily toward direct-response advertising.
Between 2012 and 2017, investment in online and mobile paid media will increase from $36.80 billion to $62.83 billion, for a compound annual growth rate of 11.3%.
Americans were less likely to perceive large industries as “generally honest and trustworthy” this year.