Online consumers 68 and older significantly less likely than younger people to have made such purchases in multiple product categories.
Almost 7 in 10 US adults have made a clothing purchase online, making this the most common purchase of 10 identified categories.
Many boomers have introduced a digital element into their shopping process, though less so than younger consumers.
Visits to branded pharma sites not only fuel greater brand awareness and favorability, but also impact prospect conversions.
This infographic by LinkedIn illustrates trends related to saleswomen during the past decade.
Almost 6 in every 10 dollars spent on digital ads this year have a direct response objective.
Health and pharma companies will spend just $373 million, or 26.5% of total digital ad spending.
Though search as a direct-response tactic is used for direct-to-consumer and healthcare provider marketing, a significant amount is also spent to raise awareness about conditions, products and services.
The US health care and pharmaceutical industry will spend $1.41 billion on paid digital media in 2014.
Mobile accounts for slightly more than 35% of digital ad budgets this year.