Posts Tagged ‘Pharmaceuticals Marketing’
Top Sources of Over-The-Counter Information By Generation, August 2014 [CHART]
Family and friends are a much larger source of Over-The-Counter health information for Millennials than for Gen Xers and Baby Boomers.
Read MoreDemographics Of Online Purchasers By Product Category, June 2014 [TABLE]
Online consumers 68 and older significantly less likely than younger people to have made such purchases in multiple product categories.
Read MoreAmericans’ Most Popular Online Purchases, July 2014 [CHART]
Almost 7 in 10 US adults have made a clothing purchase online, making this the most common purchase of 10 identified categories.
Read MoreProducts Researched Online Before In-Store Purchase By Generation, December 2013 [TABLE]
Many boomers have introduced a digital element into their shopping process, though less so than younger consumers.
Read MoreOnline Pharmaceuticals Marketing Effectiveness, July 2014 [CHART]
Visits to branded pharma sites not only fuel greater brand awareness and favorability, but also impact prospect conversions.
Read MoreFemale Sales Professionals [INFOGRAPHIC]
This infographic by LinkedIn illustrates trends related to saleswomen during the past decade.
Read MoreOnline Ad Spending Estimates By Industry, May 2014 [CHART]
Almost 6 in every 10 dollars spent on digital ads this year have a direct response objective.
Read MoreUS Health Care & Pharmaceuticals Online Ad Spending By Device, 2014 [CHART]
Health and pharma companies will spend just $373 million, or 26.5% of total digital ad spending.
Read MoreUS Health Care & Pharmaceuticals Online Ad Spending By Objective, 2014 [CHART]
Though search as a direct-response tactic is used for direct-to-consumer and healthcare provider marketing, a significant amount is also spent to raise awareness about conditions, products and services.
Read MoreUS Health Care & Pharma Online Ad Spending, 2012-2018 [CHART]
The US health care and pharmaceutical industry will spend $1.41 billion on paid digital media in 2014.
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