Pharmaceuticals

US Healthcare & Pharma Online Ad Spending, 2011-2016 [CHART]

via emarketer.com Digital advertising spending by the US healthcare and pharmaceutical industry will hit $1.58 billion in 2012 and rise to $2.48 billion by 2016. But even as marketers move larger percentages of their budgets online, expiring patents and regulatory challenges will conspire to temper spending growth. Read the rest at eMarketer. Rate this post

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Internet Ad Revenues By Industry, 2010 vs 2011 [CHART]

via marketingcharts.com Retail advertisers represented the largest vertical in terms of internet ad spending, at 22% share, slightly up from 21% last year. Retail industry spending in 2011 stood at $7.1 billion, up 21% from $5.5 billion a year earlier. Financial services was the next-largest vertical, at 13% share, or $4.1 billion, up from 12%…

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