While aggregate spending will increase over the forecast period, spending in the entertainment sector will actually decline this year.
Apparel retailers in North America had the highest—and a near-perfect—delivery rate.
Executives Who Consider Their Company “Data-Driven” By Industry [CHART]Rate this post via emarketer.com Some industries seem to be faring better in terms of data management than others. According to Capgemini’s survey, 76% of energy and natural resources executives believed their company was data driven, as did 75% of healthcare, pharma and biotech executives, and 73% […]
Expected US & EU Pharma Marketing Budget Changes By Channel, 2011 [CHART]Rate this post via emarketer.com A 2011 study by Booz & Company and National Analysts Worldwide found that pharma executives in the US and EU put programs aimed at healthcare providers—as well as unpaid forms of internet promotion—high on their list of planned budget […]
US Healthcare & Pharma Online Ad Spending, 2011-2016 [CHART]Rate this post via emarketer.com Digital advertising spending by the US healthcare and pharmaceutical industry will hit $1.58 billion in 2012 and rise to $2.48 billion by 2016. But even as marketers move larger percentages of their budgets online, expiring patents and regulatory challenges will conspire to […]
Internet Ad Revenues By Industry, 2010 vs 2011 [CHART]Rate this post via marketingcharts.com Retail advertisers represented the largest vertical in terms of internet ad spending, at 22% share, slightly up from 21% last year. Retail industry spending in 2011 stood at $7.1 billion, up 21% from $5.5 billion a year earlier. Financial services was the […]