An analysis of web traffic trends in March shows that lifestyle sites saw an uptick in traffic, with unique visitors to gay and lesbian sites up 40% month-over-month to 11 million, and visitors to religion and spirituality sites increasing by 11%, to 37.5 million.
Among social network users who took a post-purchase action online, 22% reported posting a review or other comment after an automobile purchase.
33% of pharmaceutical companies are digital beginners.
US ad spend grew 7% year-over-year in Q3.
The desire to receive discounts and special offers was the top reason for “liking” a brand, cited by 41% of US users.
Entertainment-related companies are the most popular to follow on social networks.
While aggregate spending will increase over the forecast period, spending in the entertainment sector will actually decline this year.
Apparel retailers in North America had the highest—and a near-perfect—delivery rate.