It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.
Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by Winterberry Group and the Data & Marketing Association (DMA), the most commonly used channel over digital display, owned web content and search.
Three examples of pharmaceutical commercials that use bizarre mascots to illustrate the benefits of their drugs.
Specialty-specific or clinical content was the leading type viewed via mobile by US physicians.
Some 77% of American adults believe that the tech industry has a positive reputation, slightly down from last year’s 80%.
Just 1 in 10 American adults rate the honesty and ethical standards of advertising practitioners as being very high or high.
The pharmaceutical industry has done the most to increase mobile ad spending as of Q3 2013.
The pharmaceutical vertical leading the pack by virtue of an impressive 744% year-over-year increase in spending.
A majority of US shoppers combine online and in-person sources when purchasing in areas such as consumer electronics (70%) and toys (66%).
Prospects who visited a branded pharmaceutical site demonstrated a 14.8-point lift in aided awareness and an 8.8-point lift in unaided awareness.