The percentage of website traffic in North America coming from smartphones with a screen size of 5-plus inches rose about 160% between September 2013 and September 2014.
Global mobile app sessions on phablets rose nearly 150% year over year in January.
Smartphone and tablet visit shares are up in each of 6 industries analyzed by Adobe.
Mobile banking ranked as the third most-used bank feature among respondents, at 45%.
The number of global shipments of phablets are expected to pass tablets shipped worldwide in 2015 for the first time.
Phablet devices activated worldwide during the week of Christmas accounted for 13% of total activations—up 225% year over year.
Compared to the average mobile user, Phablet users over-index in the Social Influencer Persona by 2.4x.
Phablet users behave a lot like consumers on smaller devices, with gaming, social and entertainment as the leading app categories.
iOS only recently offered a Phablet, so Flurry looked through an Android-only lens to get a clearer idea of how Phablets are faring.
Phablets command a disproportionate share of app activity.