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Home » Persuasion

Email Engagement Tactics [INFOGRAPHIC]

Infographic: Email Engagement Tactics

This infographic from Email Monks (via MarketingProfs) illustrates seven tactics you can employ to increase the engagement with your email list subscribers.

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February 16, 2019 By David Erickson
Filed Under: Email Marketing Tagged With: Best Practices, Copywriting, CTAs, CTRs, Dayparting, Email Best Practices, Email Engagement, Email Opens, Email Tactics, Infographic, List Segmentation, Personalization, Persuasion, Segmentation, Statistics, Trust

Social Media Persuasion By Demographic [CHART]

Chart: Social Media Persuasion By Demographic

We may believe we’re each living in our own social media bubble full of like-minded folks, but survey data suggests that some of us are being persuaded to change our minds thanks to social posts.

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October 19, 2018 By David Erickson 1 Comment
Filed Under: Baby Boomers, Consumer Attitudes, Demographics, Generation X, Generations, Millennials, Social Media Marketing Tagged With: Chart, Gender, Men, Persuasion, Politics, Statistics, Women

Words That Convert [INFOGRAPHIC]

Infographic: Words That Convert

This infographic from Uberflip illustrates words that have persuasive power and how they are used in marketing. 

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July 14, 2018 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Email Marketing Tagged With: Copywriting, Infographic, Language, Persuasion, Statistics

Pre-Suasion: Preparing For Persuasion [INFOGRAPHIC]

Infographic: Pre-Suasion

This infographic, based on the research included in Author Robert Cialdini’s book Pre-Suasion, illustrates the importance of setting the stage for people to be in the right frame of mind in order to be persuaded by a marketing message.

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December 26, 2016 By David Erickson
Filed Under: Consumer Behavior, Content Marketing Tagged With: Infographic, Persuasion, Psychology, Robert Cialdini, Statistics

Persuasion [INFOGRAPHIC]

Persuasion Infographic: This infographic by everreach illustrates many of the psychological factors involved in persuasion and influence.

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May 20, 2015 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior Tagged With: Airline Marketing, Authority, Healthcare Marketing, Hospitality Marketing, Influence, Infographic, Persuasion, Psychology, Restaurant Marketing, Statistics, Travel Marketing

Top Elements Of Effective B2B Content, February 2015 [CHART]

believe that their content marketing efforts are either somewhat (80%) or very (18%) effective.

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February 17, 2015 By David Erickson
Filed Under: B2B Marketing, Consumer Behavior, Online Behavior, Search Engine Marketing, Search Engine Optimization Tagged With: Chart, Persuasion, Statistics, Storytelling

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