Email and social media are the only touch points through which a majority are able to deliver personalized content.
Personalization Statistics & Trends
e-Strategy Trends’ continually updated collection of personalization trends and statistics for marketing, public relations, advertising and strategic communications professionals.
While technology can help marketers personalize at scale, a lack of it is also the biggest reason execs say they don’t personalize their content.
The creation of relevant content is considered both the most effective and the most difficult online lead nurturing tactic.
Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users.
Transparent prices and product details most influence enterprise B2B decision-makers’ willingness to buy again from a supplier for work-related purchases.
Personalizing the customer experience ranks as the top objective of a data-driven marketing strategy.
A/B testing is still a top method used among client-side marketers to improve conversion rates.
A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content.
There will be no shortage of disruptions to companies, spurring the need for these data and analytics capabilities.
83% of marketers believed that it would be very important to know how to make data-informed decisions to respond to disruptions to their jobs.