The creation of relevant content is considered both the most effective and the most difficult online lead nurturing tactic.
Personalization Statistics & Trends
e-Strategy Trends’ continually updated collection of personalization trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users.
Transparent prices and product details most influence enterprise B2B decision-makers’ willingness to buy again from a supplier for work-related purchases.
Personalizing the customer experience ranks as the top objective of a data-driven marketing strategy.
A/B testing is still a top method used among client-side marketers to improve conversion rates.
A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content.
There will be no shortage of disruptions to companies, spurring the need for these data and analytics capabilities.
83% of marketers believed that it would be very important to know how to make data-informed decisions to respond to disruptions to their jobs.
Topping the list, as it did in last year’s report, was the pace of new technology, cited as being significantly or somewhat disruptive by 84% of respondents.
Convenience is the most important element of the mobile retail experience, whether that experience is on the mobile web or in mobile apps.