The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI.
Personalization Statistics & Trends
e-Strategy Trends’ continually updated collection of personalization trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Roughly 4 in 10 in-house marketers and agencies are either using, implementing, or budgeting for predictive analytics.
Convenience, security and speed are the most important elements of a good mobile experience.
Marketers point to A/B testing as the most effective CRO tactic, but also as the easiest to execute.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Generally, internet users want a convenient and secure mobile experience.
Value, customer service, product quality and trust are among the core drivers of US consumers’ satisfaction with companies.
Email and social media are the only touch points through which a majority are able to deliver personalized content.
While technology can help marketers personalize at scale, a lack of it is also the biggest reason execs say they don’t personalize their content.
The creation of relevant content is considered both the most effective and the most difficult online lead nurturing tactic.