While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.
Personalization Statistics & Trends
e-Strategy Trends’ continually updated collection of personalization trends and statistics for marketing, public relations, advertising and strategic communications professionals.
A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.
Among white-collar Americans, time spent with email is up 17% year-over-year, with Millennials (shock!) spending the most time with email.
A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.
The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI.
Roughly 4 in 10 in-house marketers and agencies are either using, implementing, or budgeting for predictive analytics.
Convenience, security and speed are the most important elements of a good mobile experience.
Marketers point to A/B testing as the most effective CRO tactic, but also as the easiest to execute.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Generally, internet users want a convenient and secure mobile experience.