Marketers point to A/B testing as the most effective CRO tactic, but also as the easiest to execute.
Personalization Statistics & Trends
e-Strategy Trends’ continually updated collection of personalization trends and statistics for marketing, public relations, advertising and strategic communications professionals.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Generally, internet users want a convenient and secure mobile experience.
Value, customer service, product quality and trust are among the core drivers of US consumers’ satisfaction with companies.
Email and social media are the only touch points through which a majority are able to deliver personalized content.
While technology can help marketers personalize at scale, a lack of it is also the biggest reason execs say they don’t personalize their content.
The creation of relevant content is considered both the most effective and the most difficult online lead nurturing tactic.
Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users.
Transparent prices and product details most influence enterprise B2B decision-makers’ willingness to buy again from a supplier for work-related purchases.
Personalizing the customer experience ranks as the top objective of a data-driven marketing strategy.