Almost half (47 percent) of marketers consider AI to be overhyped, far more than other industry buzzwords, while 43 percent of marketers believe vendors overpromise and underdeliver when it comes to AI.
Personalization Statistics & Trends
e-Strategy Trends’ continually updated collection of personalization trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Some 68% of B2B marketers are testing out personalization of content or offers, perhaps in an effort to counter challenges with engagement. The primary form of personalization being tested by respondents is the type of content that targets are engaging with, though many are also trying out personalization by job function and title.
A survey of US internet users from IBM Cloud Video found that two-thirds of adults used some type of subscription video-on-demand (SVOD) service, such as Netflix.
This infographic surveys various online marketing trends for 2018 from a variety of marketing reports. The insights include: 74% of customers feel frustrated when website content is not personalized and many more.
Email marketers are more interested in increasing conversions than in boosting sharing or growing their lists.
24% of respondents said they were annoyed by emails that indicated marketers had incorrect data about them.
Marketers are continuing to prioritize the customer experience, focusing on making it more valuable, relevant, and easy to understand.
Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.
Personalization has jumped to the top as the leading area of focus for company respondents this year, overtaking automation.
Almost two-thirds of email marketers worldwide use email automation, but more advanced automation techniques are not as popular.