47% of telecom marketers said they would focus on retaining relationships and building stronger affinity with existing customers for the year ahead.
Personalization Statistics & Trends
e-Strategy Trends’ continually updated collection of personalization trends and statistics for marketing, public relations, advertising and strategic communications professionals.
A new study from SilverPop, a digital marketing company, examined the email marketing tactics of Obama and Romney for a three-month period ending July 5.
The top four trends deemed most important to the future of display advertising, three were related to integration.
Consumers who are aware of Facebook’s use of their profile information and posts to target ads towards them aren’t very accepting of this practice.
64% of Canadian internet users felt that they knew when a company had done its research and produced tailored marketing efforts.
73% of consumers find choosing from several payment options appealing or extremely appealing when buying via digital channels, according to a July 2012 report by Capgemini.
Although social graph data is the type of information used by the fewest digital marketers to personalize the online experience, the vast majority who use this data report a high impact on ROI and engagement
75% of US retailers believe that developing a more engaging in-store customer experience is going to be critical to their business in the next 5 years, according to a Motorola Solutions survey released in June 2012.
Consumers’ Preferred Personalization Techniques [CHART]Rate this post via marketingcharts.com When it comes to personalization techniques used by retailers, customers prefer to be acknowledged in-store rather than via digital channels, at least when shopping for specialty products, per findings [download page] from a RIS News and Cognizant survey of US and Canadian shoppers released in June […]
Management’s Most Appealing Digital Marketing Functions [CHART]Rate this post via marketingcharts.com Global marketers are getting the green light from management to execute digital marketing campaigns, with 1 in 5 saying they have a mandate and budget, and another 42% saying they have strong interest and active support from line-of-business (LOB) leaders, according to a CMO […]