52% of marketers said data had a positive impact on identifying new business leads.
Personalization Statistics & Trends
e-Strategy Trends’ continually updated collection of personalization trends and statistics for marketing, public relations, advertising and strategic communications professionals.
For promotional mailings, emails with personalized subject lines had an average open rate of 19.5%, compared to 15.1% for those without personalization.
53% of shopping surveyed believe that retailers who personalize their shopping experience provide a valuable service, while 4 in 10 say they buy more from retailers who send them personalized emails.
35% of respondents thought social media presented one of the most exciting digital opportunities in 2013, a significant drop from the 54% who said the same in 2012.
Content marketing has climbed to the top of the list of importance in terms of emerging digital trends, named as a top priority for 2013 by 39% of respondents.
Awareness and use of social login was high among the online survey respondents, at 87% and 52%, respectively.
Presented with a list of digital-related opportunities and asked to name the three most exciting for their organizations this year, 43% of digital marketers pointed to mobile optimization.
The study examines performance metrics across a number of subject line themes – including discount, news, and content.
Almost half of retailers surveyed in Q2 about their technology spending plans said that SEO, SEM & site research would be a main budget spend.
Loyalty programs (46%) and early access to sales (45%) were the leading features affluent consumers anticipated a luxury brand mobile app would provide.