Awareness and use of social login was high among the online survey respondents, at 87% and 52%, respectively.
Personalization Statistics & Trends
e-Strategy Trends’ continually updated collection of personalization trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Presented with a list of digital-related opportunities and asked to name the three most exciting for their organizations this year, 43% of digital marketers pointed to mobile optimization.
The study examines performance metrics across a number of subject line themes – including discount, news, and content.
Almost half of retailers surveyed in Q2 about their technology spending plans said that SEO, SEM & site research would be a main budget spend.
Loyalty programs (46%) and early access to sales (45%) were the leading features affluent consumers anticipated a luxury brand mobile app would provide.
47% of telecom marketers said they would focus on retaining relationships and building stronger affinity with existing customers for the year ahead.
A new study from SilverPop, a digital marketing company, examined the email marketing tactics of Obama and Romney for a three-month period ending July 5.
The top four trends deemed most important to the future of display advertising, three were related to integration.
Consumers who are aware of Facebook’s use of their profile information and posts to target ads towards them aren’t very accepting of this practice.
64% of Canadian internet users felt that they knew when a company had done its research and produced tailored marketing efforts.