Posts Tagged ‘Personalization’
Likelihood Online Shoppers Will Buy More As A Result Of Personalized Emails, December 2013 [CHART]
81% of respondents said they were at least somewhat likely to make additional purchases, either online or in-store, as a result of targeted emails.
Read MoreMarketers’ Single Most Exciting Opportunity For 2014 [CHART]
According to the global survey (which focused primarily on UK marketers), company respondents are most excited about customer experience (20%), beating out other oft-discussed topics such as mobile (18%) and content marketing (15%).
Read MoreConsumer Attitudes Toward Personalized Shopping Experiences, January 2014 [TABLE]
1 in 5 consumers say they have encountered personalized offers and promotions in-store, while 27% have seen them online.
Read More2014 Marketing Technology Landscape [INFOGRAPHIC]
This infographic illustrates the marketing technology universe with 947 different companies that provide software for marketers.
Read MoreBenefits Of Real-Time Marketing, April 2013 [CHART]
When it comes to real-time efforts, marketers hope to drive increases in engagement with their often-elusive audience.
Read MoreTop Reasons Online Shoppers Choosing One Website Over Another, November 2013 [CHART]
Online shoppers across 7 major markets don’t rank mobile optimization high on their list of reasons for choosing one website over another.
Read MoreEffect Of Email Subject Line Personalization On Open Rates By Industry, November 2013 [CHART]
New data from MailChimp supports the case that personalization can drive higher email open rates.
Read MoreConsumers' Attitudes Toward Marketing Channels By Type, July 2013 [TABLE]
Almost one-third of consumers thought email delivered relevant marketing messages, while three in 10 thought email messages were accurate, and just over one-quarter considered them memorable.
Read MoreUS Marketers vs. Consumers Who Find Marketing Channels Valuable, July 2013 [TABLE]
One-quarter of consumers indicated they got the most help in making purchase decisions from messages delivered via email, making it the most valuable channel overall.
Read MoreHow Social Media Users Find New Brands, Products Or Services, June 2013 [CHART]
Although social media users’ top methods of discovering, researching and keeping in touch with brands vary, they rely heavily on social networks throughout the entire customer life process.
Read More