24% of respondents said they were annoyed by emails that indicated marketers had incorrect data about them.
Personalization Statistics & Trends
e-Strategy Trends’ continually updated collection of personalization trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Marketers are continuing to prioritize the customer experience, focusing on making it more valuable, relevant, and easy to understand.
Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.
Personalization has jumped to the top as the leading area of focus for company respondents this year, overtaking automation.
Almost two-thirds of email marketers worldwide use email automation, but more advanced automation techniques are not as popular.
Marketers are in the process of implementing personalization strategies at their organizations.
About two-thirds of retail marketers are using AI for marketing purposes. This chart shows how.
This infographic by Campaigner illustrates tips to optimize your email open rates.
While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.
A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.