Almost two-thirds of email marketers worldwide use email automation, but more advanced automation techniques are not as popular.
Personalization Statistics & Trends
e-Strategy Trends’ continually updated collection of personalization trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Marketers are in the process of implementing personalization strategies at their organizations.
About two-thirds of retail marketers are using AI for marketing purposes. This chart shows how.
This infographic by Campaigner illustrates tips to optimize your email open rates.
While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.
A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.
Among white-collar Americans, time spent with email is up 17% year-over-year, with Millennials (shock!) spending the most time with email.
A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.
The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI.
Roughly 4 in 10 in-house marketers and agencies are either using, implementing, or budgeting for predictive analytics.