According to L2’s recent Influencers briefing, 70% of brands use influencers to boost reach and enhance content.
Customer satisfaction with almost all forms of traditional retail dropped, while satisfaction with online retailers improved.
Baby Boomers on the whole report spending more than they were a year ago.
Who’s more brand loyal – men or women? Probably the only real correct answer is that it depends.
Half of teen spending is concentrated in 3 categories.
Americans spend $600 billion a year on groceries, the largest retail category by far. Less than 1% of those sales occur online.
Almost 7 in 10 US adults have made a clothing purchase online, making this the most common purchase of 10 identified categories.
Deloitte estimates that digital currently influences 36% of in-store sales, a figure it forecasts will likely rise to 50% by year-end.
Piper Jaffray found that food grabbed the most dollars from this young demographic, beating out clothing for the first time in the history of the survey.
Online spending on media such as books, music and video will continue to increase at the fastest rate.