Posts Tagged ‘Personal Care’
Favorite eTailers For Personal Care & Beauty Products [CHART]
Amazon was the preferred online destination for beauty and personal care products for a plurality of buyers, but Sephora.com was not far behind, with a respectable 18% share. Read the rest at eMarketer.
Read MoreImportant Attributes to eShoppers for Beauty & Personal Care Products [CHART]
Fully 96% of online buyers shopping for personal care and beauty products said the ability to find a specific product was their topmost desire from an online retailer, followed closely by free shipping (93%), finding a favored brand (92%) and then best price (90%). Interestingly, online buyers indicated that receiving free samples and reading product…
Read MoreProduct Categories Purchased Online [CHART]
Online consumers spent 33% to 45% of their monthly beauty and personal care budgets online, according to a March 2012 survey of online buyers in North America conducted by A.T. Kearney. Shoppers are using both etailers and brick-and-mortar stores to purchase these types of consumer packaged goods, meaning that brands need to step up multichannel…
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