More B2B content marketers this year than last are focused on building audiences. But does that mean that the content itself is becoming more customer-centric?
These 2% of global consumers – the “global digital elite” – see 24 times as many ads as the average consumer, and are so prized by marketers that they command 85% higher eCPMs than average.
52% of marketers said data had a positive impact on identifying new business leads.
71% of marketers were interested in adding predictive analytics around the lifetime value of customers to their customer data profile.
57% of marketers feel that they are missing important data points that could provide them with a more comprehensive view of their customer.
Senior marketers say they have a formalized process for measuring the success of their local marketing campaigns, while another 37% use one only when the situation calls for it.
For average Facebook brand pages, 83% of fans were considered Joiners who just participated in a campaign without spreading the word about it.
Amia research created this infographic of six different social media personas.