Customer data platforms (CDPs) are the hot thing in marketing tech right now, but many of their functions are not that novel.
More B2B content marketers this year than last are focused on building audiences. But does that mean that the content itself is becoming more customer-centric?
These 2% of global consumers – the “global digital elite” – see 24 times as many ads as the average consumer, and are so prized by marketers that they command 85% higher eCPMs than average.
52% of marketers said data had a positive impact on identifying new business leads.
71% of marketers were interested in adding predictive analytics around the lifetime value of customers to their customer data profile.
57% of marketers feel that they are missing important data points that could provide them with a more comprehensive view of their customer.
Senior marketers say they have a formalized process for measuring the success of their local marketing campaigns, while another 37% use one only when the situation calls for it.
For average Facebook brand pages, 83% of fans were considered Joiners who just participated in a campaign without spreading the word about it.
Amia research created this infographic of six different social media personas.