Posts Tagged ‘Persona Marketing’
B2B & B2C Customer Data Integration [TABLE]
Customer data platforms (CDPs) are the hot thing in marketing tech right now, but many of their functions are not that novel.
Read MoreB2B Content Priorities [CHART]
More B2B content marketers this year than last are focused on building audiences. But does that mean that the content itself is becoming more customer-centric?
Read MoreProfile Of Global Digital Elite, April 2013 [TABLE]
These 2% of global consumers – the “global digital elite” – see 24 times as many ads as the average consumer, and are so prized by marketers that they command 85% higher eCPMs than average.
Read MoreImpact Of Data On Marketers' Operations, Q1 2013 [TABLE]
52% of marketers said data had a positive impact on identifying new business leads.
Read MoreTypes Of Data Marketers Would Like To Add To Customer Profiles, Q1 2013 [CHART]
71% of marketers were interested in adding predictive analytics around the lifetime value of customers to their customer data profile.
Read MoreGaps In Customer Profiles, April 2013 [CHART]
57% of marketers feel that they are missing important data points that could provide them with a more comprehensive view of their customer.
Read MoreTypes Of Local Market Data Collected By Marketers, February 2013 [CHART]
Senior marketers say they have a formalized process for measuring the success of their local marketing campaigns, while another 37% use one only when the situation calls for it.
Read MoreMetrics: Average vs. Top-Performing Facebook Brand Pages By Users [CHART]
For average Facebook brand pages, 83% of fans were considered Joiners who just participated in a campaign without spreading the word about it.
Read MoreSocial Media Personas [INFOGRAPHIC]
Amia research created this infographic of six different social media personas.
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