This infographic illustrates the mCommerce market, from rising regions, to average order value, to mobile coupon use and payments.
Some 91% of US adult smartphone owners have heard of a mobile payment service such as PayPal, Google Wallet and Apple Pay.
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
17% of US adult smartphone users had used Apple’s Passbook, compared with 79% who said the same about PayPal and 40% for Google Wallet.
The push for omnichannel retailing is driving personalization in the real world.
Around 60% of US buyers said they abandoned their shopping carts because shipping costs pushed their purchase total up more than expected.
There are a variety of factors accounting for the recent buzz surrounding beacons.
The primary reasons given by online shoppers for abandoning a shopping cart were that: the shipping costs made the total purchase cost more than expected.
Experian Marketing Services has released a report segmenting US smartphone owners into 7 groups.
With the exception of the media/publishing sector (45%), Facebook boasted the majority of social logins for each industry included in the analysis.