Posts Tagged ‘Path To Purchase’
Why Agency Planners Recommend Online Place-Based Media, 2013 vs 2014 [TABLE]
90% of US agency planners’ media plans that included DPB had been approved in 2014.
Read MoreChanging Role Of Online Channels Within The Purchase Journey, October 2014 [TABLE]
Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.
Read MoreOnline Channels' Influence Throughout Path To Purchase, Q1 2014 [CHART]
While digital marketing channels tend to serve mostly as a middle touchpoint in a consumer’s path to purchase, the extent to which they raise awareness or act as a final touch varies by channel.
Read MoreSocial Advertising & The Path To Purchase By Network, Q1 2014 [CHART]
YouTube stood out as the most likely social media property by far to turn a prospect immediately into a customer.
Read MoreInfluence Of Social Networks On Purchase Path By Funnel Position [VIDEO]
YouTube is strongest at both introducing new products and helping to close the sale in the last stage.
Read MoreDevices UK Consumers Use Along The Path To Purchase, September 2013 [TABLE]
Mobile’s share of UK retail website visits rose from 24.0% to 45.0% between Q4 2012 and Q4 2013.
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