90% of US agency planners’ media plans that included DPB had been approved in 2014.
Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.
While digital marketing channels tend to serve mostly as a middle touchpoint in a consumer’s path to purchase, the extent to which they raise awareness or act as a final touch varies by channel.
YouTube stood out as the most likely social media property by far to turn a prospect immediately into a customer.
YouTube is strongest at both introducing new products and helping to close the sale in the last stage.
Mobile’s share of UK retail website visits rose from 24.0% to 45.0% between Q4 2012 and Q4 2013.