![Top Digital Marketing Skills [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/08/Top-Digital-Marketing-Skills-2017-150x150.png)
Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
Top B2B Marketing Channels [CHART]
![Top B2B Marketing Channels [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/03/Top-B2B-Marketing-Channels-150x150.png)
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
B2B Demand Generation Marketing Tactics [CHART]
![B2B Demand Generation Marketing Tactics [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/02/199045-150x150.gif)
Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.