Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
Top B2B Marketing Channels [CHART]
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
B2B Demand Generation Marketing Tactics [CHART]
Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.