Microsoft will grow its net worldwide ad revenues by more than 20% over 2013 to reach $3.56 billion.
Instagram in May reached 32% of US smartphone mobile media users aged 18 and older who use iOS and Android platforms.
In Q1 2014, Facebook saw a 72% year-over-year rise in total global revenues, driven by mobile, which accounted for 59% of ad revenues during the same period—up from 30% a year prior, the company said.
Mobile-only visitor counts to leading publishers are growing rapidly, belying the notion that consumers are accessing content from both desktops and mobiles.
Google still owns a plurality of the mobile advertising market worldwide, taking a portion of nearly 50% in 2013.
Consumers have never had higher emotional expectations from brands – but that brands’ ability to meet those expectations hasn’t grown as quickly.
During the 3-month period ending in November 2013, Amazon Sites enjoyed 72.5% reach among the US smartphone audience (mobile browsing and application usage), up from 65.3% the previous month.
Globally, Google dominates the mobile ad landscape, with a 48.76% market share.
Google and Facebook grabbed the greatest shares of net US mobile ad revenues, with Facebook jumping from 9.0% to 16.0% between 2012 and 2013.
On a worldwide basis, Google and Facebook are also the top two ad publishers, with 31.91% and 5.64% of the market this year, respectively.