When GfK MRI asked US smartphone users about what mobile apps they checked first thing in the morning on a typical weekday, two-thirds said they looked at text messages, and 63% checked email.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Instagram and Snapchat might be rising in popularity with youth, but they don’t hold a candle to Facebook in terms of overall time spent, at least among the 18-34 population.
Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
Podcast listeners are now listening to more podcast audio than any other form of audio.
Facebook users’ attention is likely to be closely focused on content, where interspersed ads are not so easily ignored (even if users prefer they could be).
Facebook is the top mobile application for each age group.
Facebook will increase its share from 5.82% in 2013 to 7.79% in 2014—by far the largest among the US-based companies included in our forecast.
Microsoft will grow its net worldwide ad revenues by more than 20% over 2013 to reach $3.56 billion.