In-app advertising models grew in popularity between November 2013 and November 2014.
Netflix reached nearly 54.5 million subscribers worldwide in 2014.
Video gamers were most interested in a Netflix-style service for digital downloading.
About half of US video gamers who owned an internet-connected console like PlayStation or Xbox had paid for a game via digital download in the past year.
35.7% of US internet users found free or low-cost apps supported by in-app ads the most appealing when downloading mobile apps.
The largest pay-TV providers – representing about 95% of the market – shed roughly 150,000 subscribers in Q3,
The consumer magazine CEO survey finds that an estimated 44% share of revenues came from print ads last year.
Some 84% of US households subscribe to a form of pay-TV service, down from a peak of 89% in 2010.
Revenues from US subscription video-on-demand (SVOD) streaming services—such as Netflix—totaled more than $1.91 billion on in H1 2014.
Netflix’s acclaimed forays into original programming are reaching subscribers, with 6 in 10 Netflix subscribers claiming to have ever watched original programming from the subscription video-on-demand (SVOD) service.