More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
Search engines have surpassed traditional media to become the most-trusted media source globally.
About half of agencies believe that clients have a major talent gap when it comes to user experience, while another quarter feel that clients have a minor talent gap in this area.
Trust in media is up five percent over last year, with search engines and traditional media topping the list: 58 percent overall said they trust those sources for news and information.
Pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives surveyed said they used it.
Traditional media and online search engines are the most trusted general news information sources around the world, trusted by 58% of citizens.
The most important objective in using social media was to improve customer communications and relationships (67.5%).