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You are here: Home / Archives for Over The Top

Digital Video Ad Spending Share [CHART]

Digital Video Ad Spending Share [CHART]

US senior marketers estimated that Facebook and Google’s YouTube together command 66.1% of digital video ad spending.

January 25, 2018 By David Erickson
Filed Under: Advertising, Marketing Budgets, Mobile Marketing, Video Marketing Tagged With: Ad Spending, Cable Television, Chart, Facebook, Google, Mobile Advertising, Mobile Video, Over The Top, Statistics, Video Advertising, YouTube

Over-The-Top Video Penetration Projection, 2017-2021 [CHART]

Over-The-Top Video Penetration Projection, 2017-2021 [CHART]

As TV viewers continue to spend more time watching video content via connected TVs and over-the-top (OTT) video services, advertisers want to make sure that they’re there, too. While programmatic access to such inventory is the exception today, it will ramp up over the next 12 to 24 months.

January 24, 2018 By David Erickson
Filed Under: Consumer Behavior, Online Behavior, Video Marketing Tagged With: Cable Television, Chart, Market Penetration, Over The Top, Statistics, Video Advertising

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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