Data’s role will grow substantially more important, according to more than 3/4ths of marketers, advertisers, service providers, technologists & publishers.
58% of Americans said that advertisers would have more personal consumer data in a decade.
Digital media is expected to account for a majority 55.7% share of auto manufacturers’ ad spending next year, up from 44.9% share this year.
Mobile is the fastest-growing advertising medium around the world.
A majority of US adults surveyed indicated that advertisers will have more personal data about consumers in 10 years.
Video ad buyers are most likely to be drawing from display budgets to fund spending increases in the next 12 months.
US ad spending inched up by 0.7% year-over-year in the second quarter to reach $35.6 billion, dragging down the growth rate for first-half expenditures to 3.1%.
When grocery shopping in a retail store, US consumers are most likely to buy something new or different from usual if it’s on sale for a good price.
A majority of media buying agencies surveyed in Q2 said their clients are most interested in spot and cable TV.
US ad revenues are expected to increase by 3.5% next year, with the 4.9% normalized growth rate excluding the effects of Political & Olympic (P&O) spending being the fastest rate of growth since 2005.