US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.
TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k).
Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.
Data’s role will grow substantially more important, according to more than 3/4ths of marketers, advertisers, service providers, technologists & publishers.
58% of Americans said that advertisers would have more personal consumer data in a decade.
Digital media is expected to account for a majority 55.7% share of auto manufacturers’ ad spending next year, up from 44.9% share this year.
Mobile is the fastest-growing advertising medium around the world.
A majority of US adults surveyed indicated that advertisers will have more personal data about consumers in 10 years.
Video ad buyers are most likely to be drawing from display budgets to fund spending increases in the next 12 months.
US ad spending inched up by 0.7% year-over-year in the second quarter to reach $35.6 billion, dragging down the growth rate for first-half expenditures to 3.1%.