When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.
After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion.
US small and medium-sized businesses were seeing more success with their website than any other channel.
US ad spending grew by just 0.3% year-over-year in the third quarter to reach $33.7 billion, with year-to-date growth slowing to 2.2%.
TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.
US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.
TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k).
Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.
Data’s role will grow substantially more important, according to more than 3/4ths of marketers, advertisers, service providers, technologists & publishers.
58% of Americans said that advertisers would have more personal consumer data in a decade.