While TV is still the dominant destination for political ad spend, spending on digital channels, is increasing the fastest year over year.
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Among paid media channels, traditional media outperform online and mobile ads in trust.
Broadcast TV will boast the lion’s share of ad dollars, at nearly 52%, and the majority of those dollars will be spent on national campaigns.
Baby Boomers are projected to soon account for 70% of disposable income.
Seventeen percent of small business owners said they were actively investing in Search Engine Optimization.