US out-of-home (OOH) ad expenditures rose 4.3% year-over-year in Q2 2012 to reach $2.05 billion.
Global online ad spending grew 12.1% in Q1 2012, per new figures released from Nielsen’s AdView Pulse report.
Borrell estimates that national spending will decline by 12.9% from 2011 to 2016, with the biggest drops in network TV and directory spending at 41.9% and 41.4%, respectively.
Digital ad spending will exceed £5.3 billion in 2012 and is expected to reach £6 billion in 2013, representing 14.2% and 10.9% year-over-year increases.
TV Advertising Influence Wanes With Age [CHART]Rate this post via marketingcharts.com Data from TVB’s “Media Comparisons 2012″ indicates that a plurality of respondents across all age groups believe that TV influences their purchase decisions the most. Interestingly, 18-34-year-olds are the most likely to report this (40.8%), with TV’s influence declining with age, to 36.5% of […]
TV Most Influential Ad Medium For Purchases [CHART]Rate this post via marketingcharts.com When it comes to the advertising medium they find most influential in making a purchase decision, American adults are far more likely to point to TV (37.2%) than any other, including newspapers (10.6%), the internet (5.6%), and magazines (4.4%), per results from a […]
US Political Ad Spending By Media, 2008 & 2012 [CHART]Rate this post via emarketer.com Research firm Borrell Associates in March estimated that US political ad spending on the internet would total $159.2 million this year, thanks to all of the attention being paid to the presidential race. While that figure represents only 1.5% of total […]
Ad Agency Use Of Traditional Media [CHART]Rate this post via marketingcharts.com Digital may be getting most of the buzz these days, but many leading ad agencies aren’t forgetting about the value of traditional media, details STRATA in May 2012 survey results. TV remains the top advertising choice for 54% of the respondents (the highest proportion […]
Relevance Of Information Sources [CHART]Rate this post via marketingcharts.com The Nielsen survey also asked respondents to identify which advertising and brand messaging platforms are the most relevant to them when searching for information about the products, finding that the relevancy results often mirrored the trust responses. Recommendations from friends and family again topped the list, […]
Ads That Influence Purchases [CHART]Rate this post via marketingcharts.com TV ads influence a larger proportion of online consumers to purchase a product or service than a variety of other advertising media, finds ExactTarget [pdf] in an April 2012 report. 53% of respondents said a TV ad had influenced them to purchase a product or service […]