Posts Tagged ‘OTT’
Video Streaming Market Share by Service
The ad-free services Netflix, Prime Video, and Disney+ accounted for nearly half of all time spent with streaming in Q2 2020, according to Nielsen.
Read MoreSubscription Business Churn Rates By Industry [CHART]
While customers are subscribing to services that provide anything from software, physical products, entertainment to continuing education, they also don’t always stick with those subscriptions.
Read MoreConnected TV Users, 2018-2022 [CHART]
Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet. In a new forecast package, eMarketer estimates there will be 182.6 million connected TV users in the US this year, up 8.1% from 2017. That works out to roughly 55% of the population.
Read MoreUsers Of Streaming Video Services By Provider, 2015-2020 [CHART]
Despite an increasingly competitive digital video space that is packed with new (and successful) properties, usage of YouTube remains strong and the unit continues to be an important part of parent company Alphabet’s portfolio.
Read MoreConnected TV Penetration [CHART]
The share of TV households with a Multimedia Device, Game Console and/or Smart TV has broadened to 58.7%, up from 52.2% during the year-earlier period.
Read MoreTeen Mobile Activities [CHART]
Roughly seven in 10 US teen smartphone users spend at least three hours per day watching video on their phones.
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