This infographic from Lucidworks illustrates the gender gap that exists regarding women in technology.
About half of the marketers surveyed believe that more than 30% of their organization’s revenues are directly driven by marketing activity.
2/3rds of marketers said assessing the effectiveness of social media activities was a challenge for them.
Just 4% of marketers claim to have completely integrated marketing technology.
Fewer than 4 in 10 decision-makers from large enterprises who influence creative software purchases feel that their company compares well with firms recognized for their creativity.
Just 10.5% of B2B marketing and sales professionals worldwide said their demand generation and sales training teams were completely coordinated.
When evaluating new tools to invest in, nearly half of marketers said it was critical for them to be able to fully integrate the new with the old.
Two-thirds of marketers describe the importance of new technologies to their group’s overall effectiveness and performance as Essential (29%) or Very Important (38%).
Fully 35% of US business-to-consumer marketing professionals said building a comprehensive single view of each customer across all sales and marketing channels was an extreme challenge to broader implementation of personalization.
Senior executives said their companies were using an average of 36 different data-gathering systems and vendors—and some used more than 100.